An Analysis of Tourism Opportunities and Challenges in the Town of Bernalillo

The Town of Bernalillo received a tourism grant from the Federal Economic Development Administration in 2022. In Fall 2023, BBER began work on the project offering the Town technical assistance in the development of a more comprehensive tourism plan. We focused on three primary topics to guide a tourism plan: visitor experiences at local events, business owner and event planner experiences with tourism and navigating Town regulations, and local desires for a larger tourist impact on the Town without the loss of its unique character.