Santa Fe Design Week: A Pilot Study

This project serves as a pilot study whose functions are to identify major issues and concerns pertaining to Santa Fe design industries and SFDW and to inform a more rigorous data collection process in the future. To accomplish these objectives, BBER distributed information sheets to SFDW attendees to collect demographic characteristics, mailed out a survey to design businesses in Santa Fe to learn more about design business practices and conducted focus groups (FGs) to get a valuable "close look" at the experiences, opinions and perspectives of those who were involved in SFDW in a variety of capacities. (Authors: Billy Ulibarri, Myra Segal)